Banner Exchange
A banner exchange program is a program designed to allow marketers to exchange banners (a form of bartering) to enable marketers to promote their sites without the outlay of cash. A program typically allows a marketer to display one advertisement, across the network, for every two advertisements it hosts on its site. Unlike a straight exchange with one entity, exchange programs allow for the possibility for the banner to be displayed on many web sites (those sites that participate in that particular network). The Free Banner Exchange Megalist is a good resource for identifying these exchanges.
