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advertorial

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An advertisement that appears to be editorial content. In printed media advertorials are generally labeled as advertising but on the Web their purpose is often disguised.

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I was extremely impressed with the professionalism that your entire organization showed. Your account managers, artists, and programmers were all helpful and responsive to our questions and needs. As a business owner, I admire your ability to run a customer-oriented organization.

Dick Settles, President Settles Glass

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